September 8-15, 2021

ABOUT

Mezcal Week (September 8-15, 2021) is a celebration of mezcal that takes place in bars, restaurants, and cultural institutions everywhere. By coming together as a category, we will make mezcal the center of the universe for one whole week. Post on Instagram or Facebook how you are celebrating mezcal September 8-15. Simply tag @mezcalweek and include the #mezweek2021 in the post and we will flood the internet with the images!

WHAT ARE SOME MEZCAL WEEK IDEAS?

It may be a special mezcal cocktail, a talk about mezcal, an awesome new plate, a flight of mezcal or whatever really expresses how amazing mezcal is.

Mezcal Brands

Put your ambassadors and distributors to work to engage your accounts through drinks specials, product launches, industry trainings, and more! What about a palenque tour, or an interview with a mezcalero via Facebook Live?

Chefs

Think pairings, think cooking with mezcal, think of all the ways mezcal has inspired you and use that to inspire your customers to explore the world of mezcal.

Bartenders

Get those creative juices flowing and think about flights or special cocktails to highlight for a week.

Retail Outlets

Show off your stock and put you mezcal bottles front and center for the week. Offer customers special pricing, create themed gift baskets that highlight themes like regionality, agave varietals or mezcal cocktail starter kits.

A cocktail kit for every day of Mezcal Week from Nido's Backyard & El Silencio. Learn More.
Experience The Magic of Michoacan, Dinner and Mezcal Tasting on Sept 10th at Ositos Tap in Chicago with La Luna Mezcal & SACRED. Get Tickets
Is it #MezWeek yet?
Pictured: Mezcal cocktails at Tres Gatos in Boston.
A release of four exclusive mezcals at Madre Oaxacan Restaurant's new location in West Hollywood. More info.
PlayPause
Slider

HOW TO PARTICIPATE

Post on Instagram or Facebook how you are celebrating mezcal September 8-15.

Simply tag @mezcalweek and include #mezweek2021 in the post and we will flood the internet with the images!

For those wanting to incorporate education into their specials, each day will focus on a different theme to highlight what makes mezcal so special:

 

September 8 – Maguey – Sin maguey, no hay mezcal!

September 9 – The palenque/vinata/taberna

September 10 – Sustainability

September 11 – People

September 12 – Cocktails

September 13 – Pairings

September 14 – Favorite mezcal moment and why

September 15 – El Grito – celebrating Mexican Independence Day with the Spirit of Mexico

Join us!

What a week! Thanks to all you mezcal fans around the world for sharing your love for our favorite spirit! Hasta la próxima 🎉

#mezweek2021

What a week! Thanks to all you mezcal fans around the world for sharing your love for our favorite spirit! Hasta la próxima 🎉

#mezweek2021
...

Prepping for El Grito with a little sangrita and a little Tobala from Sola de Vega. Note the color of the mezcal - that yellowish hue is not from wood barrel aging but instead from the production process and the enamelized bowl that is used during distillation. This is very distinctive of the region! How will you be kicking things off at midnight tonite?

#mezcalweek #mezweek2021 #mezcal #labandera #elgrito

Prepping for El Grito with a little sangrita and a little Tobala from Sola de Vega. Note the color of the mezcal - that yellowish hue is not from wood barrel aging but instead from the production process and the enamelized bowl that is used during distillation. This is very distinctive of the region! How will you be kicking things off at midnight tonite?

#mezcalweek #mezweek2021 #mezcal #labandera #elgrito
...

It was a parade in Oaxaca, dancers, music, fireworks. There are other moments, but this is one I return to again and again because this is how the love affair began.

#mezcal #mezcalmoments #mezcalweek #mezweek2021 #mezcalweek2021 #favoritemoments

It was a parade in Oaxaca, dancers, music, fireworks. There are other moments, but this is one I return to again and again because this is how the love affair began.

#mezcal #mezcalmoments #mezcalweek #mezweek2021 #mezcalweek2021 #favoritemoments
...

Have you entered our giveaway with @tuyo_nyc yet?! Only two more days to enter to win this beautiful tote and two copitas! 

➡️Check out the post in our feed from last week for details! 

#mezweek2021 #mezcal #mezcalweek #copitas

Have you entered our giveaway with @tuyo_nyc yet?! Only two more days to enter to win this beautiful tote and two copitas!

➡️Check out the post in our feed from last week for details!

#mezweek2021 #mezcal #mezcalweek #copitas
...

Pink Tiger Cocktail Demo with Mezcal Ojo de Tigre. Celebrating #mezweek2021 with a @mezcalojodetigre cocktail demo!

💕🐯Join Tigresa @ninosips and @ferronlandia as they make an easy at home cocktail and chat about the magic of mezcal! 

All you need is lime, grapefruit soda, ice and mezcal! #mezcalojodetigre #mezcalweek #mezcalcocktails

Pink Tiger Cocktail Demo with Mezcal Ojo de Tigre. Celebrating #mezweek2021 with a @mezcalojodetigre cocktail demo!

💕🐯Join Tigresa @ninosips and @ferronlandia as they make an easy at home cocktail and chat about the magic of mezcal!

All you need is lime, grapefruit soda, ice and mezcal! #mezcalojodetigre #mezcalweek #mezcalcocktails
...

Behold the mezcal cocktail - the gateway for most people beginning their mezcal journey. Bartenders were early adopters of mezcal - the arrival of mezcal in the market in the US coincided with a resurging interest in cocktails and mezcal provided the versatility and complex flavors to create exciting new drinks. That same versatility also meant it was possible to subsitute mezcal for other spirits in classic cocktails like Manhattans, Last Words, Palomas, and pictured here, Negronis.

What's your favorite mezcal cocktail and why?

#mezcalweek #mezweek2021 #mezcalcocktails #cocktailoftheday #cocktails #negroni #mezcalnegroni #negroniweek #bartenders

Behold the mezcal cocktail - the gateway for most people beginning their mezcal journey. Bartenders were early adopters of mezcal - the arrival of mezcal in the market in the US coincided with a resurging interest in cocktails and mezcal provided the versatility and complex flavors to create exciting new drinks. That same versatility also meant it was possible to subsitute mezcal for other spirits in classic cocktails like Manhattans, Last Words, Palomas, and pictured here, Negronis.

What's your favorite mezcal cocktail and why?

#mezcalweek #mezweek2021 #mezcalcocktails #cocktailoftheday #cocktails #negroni #mezcalnegroni #negroniweek #bartenders
...

Mezcal Week Giveaway! 

To celebrate #MezWeek2021 (starting tomorrow!) we have partnered with our friends @tuyo_nyc to bring you a #giveaway that celebrates the agave spirits we love so much!

The gift package includes: 
1 - Black Weekender Cotton Tote
2 - Light Sea-Green + Gold Copitas

To enter: 

SIGN UP at @tuyo_nyc (link in profile) !!! You must SIGN UP to be entered !!!
Follow @tuyo_nyc and @mezcalweek

Contest ends at Midnight on September 15th. We’ll announce the winner Friday September 17th in the comments of this post, in our stories and via email. Contest is not sponsored, endorsed, administered by, or associated with Instagram

Salucita!

#mezcalweek
#mezcal
#raicilla
#sotol
#bacanora
#mezcallovers
#agavespirits
#copitas
#mezcalcopitas

Mezcal Week Giveaway!

To celebrate #MezWeek2021 (starting tomorrow!) we have partnered with our friends @tuyo_nyc to bring you a #giveaway that celebrates the agave spirits we love so much!

The gift package includes:
1 - Black Weekender Cotton Tote
2 - Light Sea-Green + Gold Copitas

To enter:

SIGN UP at @tuyo_nyc (link in profile) !!! You must SIGN UP to be entered !!!
Follow @tuyo_nyc and @mezcalweek

Contest ends at Midnight on September 15th. We’ll announce the winner Friday September 17th in the comments of this post, in our stories and via email. Contest is not sponsored, endorsed, administered by, or associated with Instagram

Salucita!

#mezcalweek
#mezcal
#raicilla
#sotol
#bacanora
#mezcallovers
#agavespirits
#copitas
#mezcalcopitas
...

Hope you’re enjoying the weekend, what mezcal cocktails are you diggin into? 

Tag us in your photos/videos and we’ll repost next week for #mezweek2021! 
. 
.
.
.
.
#mezcalweek #mezcal #imbibe #agave #agavelovers #bartender #mezcallovers #agavespirits #mezcalcocktails

Hope you’re enjoying the weekend, what mezcal cocktails are you diggin into?

Tag us in your photos/videos and we’ll repost next week for #mezweek2021!
.
.
.
.
.
#mezcalweek #mezcal #imbibe #agave #agavelovers #bartender #mezcallovers #agavespirits #mezcalcocktails
...

Want to share your behind-the-scenes experiences at a vinata/palenque/taberna? 

Tag us in your photos/videos and we’ll repost next week for #mezweek2021! 
. 
.
.
.
.
#mezcalweek #mezcal #imbibe #agave #agavelovers #bartender #mezcallovers #agavespirits

Want to share your behind-the-scenes experiences at a vinata/palenque/taberna?

Tag us in your photos/videos and we’ll repost next week for #mezweek2021!
.
.
.
.
.
#mezcalweek #mezcal #imbibe #agave #agavelovers #bartender #mezcallovers #agavespirits
...

What are some of your favorite things to pair with mezcal? Tag us with a recipe, demo or just a photo and we’ll repost next week for #mezweek2021! 
. 
.
.
.
.
#mezcalweek #mezcal #imbibe #agave #agavelovers #bartender #mezcallovers #agavespirits

What are some of your favorite things to pair with mezcal? Tag us with a recipe, demo or just a photo and we’ll repost next week for #mezweek2021!
.
.
.
.
.
#mezcalweek #mezcal #imbibe #agave #agavelovers #bartender #mezcallovers #agavespirits
...

MEZCAL COLLABORATIVE

Mezcal Week is a project of the Mezcal Collaborative, a member association dedicated to responsibly increasing category growth, building a common education platform, and creating the high impact marketing campaigns that mezcal deserves. All proceeds from Mezcal Week will go toward this project.

Thank you to our founding members:

Copyright © 2019 by North of the Border Enterprises.
All rights reserved.
Designed and built by Giant Rabbit, LLC.