Mezcal Week (September 8-15, 2021) is a celebration of mezcal that takes place in bars, restaurants, and cultural institutions everywhere. By coming together as a category, we will make mezcal the center of the universe for one whole week. Post on Instagram or Facebook how you are celebrating mezcal September 8-15. Simply tag @mezcalweek and include the #mezweek2021 in the post and we will flood the internet with the images!
WHAT ARE SOME MEZCAL WEEK IDEAS?
It may be a special mezcal cocktail, a talk about mezcal, an awesome new plate, a flight of mezcal or whatever really expresses how amazing mezcal is.
Put your ambassadors and distributors to work to engage your accounts through drinks specials, product launches, industry trainings, and more! What about a palenque tour, or an interview with a mezcalero via Facebook Live?
Show off your stock and put you mezcal bottles front and center for the week. Offer customers special pricing, create themed gift baskets that highlight themes like regionality, agave varietals or mezcal cocktail starter kits.
Pictured: Mezcal cocktails at Tres Gatos in Boston.
HOW TO PARTICIPATE
Post on Instagram or Facebook how you are celebrating mezcal September 8-15.
Simply tag @mezcalweek and include #mezweek2021 in the post and we will flood the internet with the images!
September 8 – Maguey – Sin maguey, no hay mezcal!
September 9 – The palenque/vinata/taberna
September 10 – Sustainability
September 11 – People
September 12 – Cocktails
September 13 – Pairings
September 14 – Favorite mezcal moment and why
September 15 – El Grito – celebrating Mexican Independence Day with the Spirit of Mexico
Mezcal Week is a project of the Mezcal Collaborative, a member association dedicated to responsibly increasing category growth, building a common education platform, and creating the high impact marketing campaigns that mezcal deserves. All proceeds from Mezcal Week will go toward this project.
Thank you to our founding members:
Copyright © 2019 by North of the Border Enterprises.
All rights reserved.
Designed and built by Giant Rabbit, LLC.