Mezcal Week is a celebration of mezcal that takes place in bars, restaurants, and cultural institutions everywhere.

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Mezcal Week (November 4-11, 2018) is a celebration of mezcal that takes place in bars, restaurants, and cultural institutions everywhere. By coming together as a category, we will make mezcal the center of the universe for one whole week.

You decide on the best way to celebrate mezcal for one week, and by signing up to take part in the celebration you get promoted, you get artwork, and you get to be part of an incredible mezcal moment.

Mezcal Week is a project of the Mezcal Collaborative, a member association dedicated to increasing category growth, building a common education platform, and creating the high impact marketing campaigns that mezcal deserves. All proceeds from Mezcal Week will go toward this project.

Contact us with any questions or inquiries!

How Do I Sign Up?

Register today and you can fill out your listing whenever you have it finalized. Once you’re done we’ll send you digital marketing assets that you can print out and post to social media.

We will be advertising Mezcal Week in general and your event in particular on a variety of platforms including our web site, our social networks, targeted advertising on social media, and other outlets.

Contact Us

Write to max@mezcalistas.com with your questions and/or ideas.

Join Us!

Register here, and you’ll be able to provide us with all of your details.

Get Started Here

Already particpating? Sign in here.

2018

Mezcal Week 2018 Event Locations

United States

2017

Mezcal Week 2017 Event Archive

United States

Mexico

Other Countries

Mezcal Brands

Put your ambassadors and distributors to work to engage your accounts through drinks specials, product launches, industry trainings, and more!

Bartenders

Get those creative juices flowing and think about flights or special cocktails to highlight for a week.

Chefs

Think pairings, think cooking with mezcal, think of all the ways mezcal has inspired you and use that to inspire your customers to explore the world of mezcal.

Retail Outlets

Show off your stock and put you mezcal bottles front and center for the week. Offer customers special pricing, create themed gift baskets that highlight themes like regionality, agave varietals or mezcal cocktail starter kits.

 

 

What Are Some Mezcal Week Ideas?

It may be a special mezcal cocktail, a talk about mezcal, an awesome new plate, a flight of mezcal or whatever really expresses how amazing mezcal is.

Previous years’ events have included everything from mezcal tastings at art show openings, films on mezcal, special mezcal paired dinners, unique cocktails, special flights, and book signings.

The important thing is to showcase the incredible depth of mezcal.

Who Can Participate?

We’re fundamentally catholic in our tastes and welcome participation from all corners, especially the places no one would think to find mezcal.

In the past we’ve had a variety of participants including art galleries, theaters, bars, restaurants, music venues, and event spaces.

It’s really up to your imagination!

Who Created Mezcal Week?

In 2012 we (Susan Coss and Max Garrone) started the blog Mezcalistas about mezcal because we loved that Mexican spirit so much. As our relationship with agave spirits progressed, so did the number and variety of tastings that we organized culminating in Mezcal: Mexico in a Bottle. But that wasn’t enough, everyone we talked to wanted to do their own special tasting, film screening, talk, dinner, art show and we want to make space for all that creativity and mezcal, hence Mezcal Week.